We can assist you with all aspects of email marketing, whether it is sending newsletters to your customers, or offers and information about products and services.
We work with you to understand your business objectives and create a plan that helps with:
The deliverable will be a detailed marketing plan that maps out the tactics and campaigns you need to doing to support your business goals using best practice email tactics.
We can run one-off campaigns or develop multi-step campaigns to target your customer audience.
We can create attractive mobile optimised email templates that are fully tested across the wide range of email clients and devices, so that all users get an email that engages them and that they can read.
If you wish to create your own designs we can advise on aspects that will make your design work across the plethora of email clients and devices.
We can build your email to the specification of the email sending vendor, be it Mailchimp, Salesforce, Taleo or any other system.
We use testing tools which allow you to preview what your email will look like for users. To maximise the reach and potential conversion is is important that your email looks great for all users viewing it.
Emails can be merged with your data so that they can be personalised for your users, making them more engaging and relevant.
We can manage your distribution lists, ensuring that users have opted out from emails are not resent emails.
We can send each email campaign and provide reports on how effective it was in terms of how many users have received, viewed, opened and clicked through to your website.